MONTANA DEPARTMENT OF COMMERCE
Montana Office of Tourism
FOR IMMEDIATE RELEASE
February 18, 2014
Daniel Iverson, Public Information Officer, Montana Office of Tourism, (406) 841-2893
Ronja M. Abel, Communications Director, Montana Department of Commerce, (406) 841-2557
Montana Snow Irresistible?
Epic Ski Conditions Draw Warren Miller Entertainment Back to Montana
(HELENA) – Warren Miller Entertainment (WME), the legendary ski and snowboard film production company, has returned to Montana to capture more footage as part of its sponsorship with the Montana Office of Tourism (MTOT) and the Montana Ski Area Association (MSAA).
Conditions couldn’t be better to film top athletes on the slopes. Storms around the end of January and early February have bumped this year’s snowpack to the fourth-best of the past decade, according to data from the National Resource Conservation Service.
“Montana has some of the best skiing and snowboarding conditions in the country right now,” said Montana Department of Commerce Director Meg O’Leary. “We’ve got great snow, premiere resorts, and offer an all-around amazing and unique winter experience. We’re glad to see the Warren Miller crew back in Montana.”
This is the third year of the sponsorship, a key component of MTOT’s “Go Deeper” winter advertising campaign. Last year, WME filmed at locations including Big Sky Resort, Bridger Bowl and Whitefish Mountain Resort. The footage was used in the 2013 feature film “Ticket to Ride,” which debuted in Montana last October.
This year, the crew is returning to Bridger Bowl plus filming for the first time at Discovery Ski Area and Lost Trail Powder Mountain. In between the action, it will also shoot some of Montana’s vibrant and charming small towns and points of interest. Once again, six to eight minutes of footage shot in Montana will be included in the 2014 feature film, scheduled to tour this fall. Filming is expected to continue through February 21.
The Montana Office of Tourism recently updated its Ski Montana website (SkiMT.com), where ski and snowboard enthusiasts may check the new snowfall, summit depth and number of lifts in operation for 15 ski areas simultaneously, all updated in real-time. Visitors also can sign up to receive a daily ski conditions report sent directly to their inbox.